Alfaparf Milano At Home Keratin Hair Treatment - Keratin Therapy Lisse Design Express Brazilian Keratin Treatment - Hair Straightening and Smoothing - Formaldehyde Free - Sulfate Free

ALFAPARF MILANO is the leading Italian brand in the professional hair treatment sector, inspired by its own values - Italian dynamism, innovation and openness to diversity. ALFAPARF MILANO shares skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone, so that people feel good as well as beautiful.

For more than 30 years, Semi di Lino has been offering professional hair treatment products. Starting from a beauty secret kept by nature, we created the original Linseed formula for very bright hair. Today, our constantly evolving formulas respond to the new needs of hair: always bright color, protection from pollution and climatic factors. With Semi di Lino, you create your idea of beauty, it's all in your hands.

For over 10 years, Alfaparf Milano Professional keratin treatments have been a reference for hairstylists all over the world. Keratin Therapy Lisse Design is the new prestigious range of maintenance products for keratin treatments. Innovative and high-performance formulas which, thanks to Kera-Protection Complex & Babassu Oil, provide smooth, defined, soft and silky hair, prolonging the results of the salon treatment.

The new professional range of clean, vegan, and sustainable hair care products from Alfaparf Milano Professional is Benvoleo. Benvoleo brings a transparent, responsible, and participative idea of beauty to the industry. Made in Italy, our products provide astounding results all while taking care of the hair, the people, and the planet. Together we can make a difference for a better future.

Style Stories is a complete line of styling products that, thanks to the valuable advice of our hair stylists, become the exact tools for addressing every occasion. At the base of all the Style Stories formulas is Moringa Oleifera, a special ingredient that neutralizes unpleasant orders and gives hair a longer-lasting clean sensation. It also contains photo-protective properties that counteract the damage of free radicals.

Do you dream of perfectly straight hair and more time for yourself? Do you want to manage your look easily and quickly without having to fight with a brush and hair dryer? Now you can have straight hair that is velvety, bright, easy to comb, and lasts up to 4 months with the Lisse Design Express Keratin Treatment Kit. Sulfate, formaldehyde, mineral oil, and paraffin free, the results last up to 4 months and are suitable for all hair types, even colored treated hair.

Innovation, research, market proximity... but also love of beauty, dedication, excellence, the conviction that as Italians we can go further... That has led Alfaparf Milano to be the top Italian brand in the beauty industry world-wide. We create formulas, source raw materials and develop products in our laboratory. We do not skip any steps or take any shortcuts. For decades we have accumulated techniques and learned from experiences. Everything we create is dedicated to the hairdressers, the passionate and smart people that deserve the very best from us. We love to share our work, knowledge and inspiration with people that share the same dream and the same journey that we started many years ago. These are not just simple hair products. These are the final result of research, knowledge, experience and feedback. Each product is a beautiful story constructed by excellence, enthusiasm, commitment and good vibrations.

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